The architecture of Hacienda El Carmen Hotel & Spa creates an atmosphere conducive to the memory of the past, demonstrating the commitment to the preservation of the history of Mexico. Hacienda El Carmen Hotel & Spa, a hotel company with high quality standards in its services and a clear and vigorous sense of sustainability.

  • Generation of employment with decent wages and continuous training.
  • Care for the environment: responsible waste management, photovoltaic energy generation, rational use of water, care for the wooded environment and community involvement in good ecological practices.
  • Health prevention: preventive medical care for women; Annual dental and optometric care for staff and neighboring communities thanks to the support of UNAM brigades and the health sector.
  • Production of fruits and vegetables for self-consumption, with bio-rational (organic) management and educating residents in the management of family gardens.
  • Preservation of customs and traditions ensuring the legacy for generations to come.

For these and other reasons, come visit us!



Located in Ahualulco de Mercado, it was originally a donation granted by the Spanish Crown to Francisco Merodio Velasco in the 16th century. There was a time when the Hacienda consisted of the land from the foothills of the Tequila Volcano to where the Hacienda stands today, with approximately 60,000 hectares.

These lands were inherited by the Velasco family until Francisca Figueroa Viuda de Águila, who had no descendants, donated these lands to the Order of the Barefoot Carmelites, who gave the Hacienda the name of Santa María de Miraflores, which, after some years, it became the Hacienda El Carmen.

One of the greatest achievements of the Carmelites was the construction of the Carmelite Convent and Church in Guadalajara with funds generated from these vast lands.

Many years later, during the agrarian reforms of President Juárez, these 60,000 fertile hectares, with their generous climate, abundant waters and privileged location, were expropriated and handed over to General Florentino Cuervo in 1860 and the subsequent division of the land to the ‘Ejidos’ from El Carmen, Chapulimita, La Peña, San Ignacio, El Amarillo, among many others, leaving the Hacienda with a very small property.

At the end of 1959, the Hacienda was bought by Pablo Serrano Estrada, who sold it to his son-in-law, Doctor Joaquín Baeza del Monte and his wife Martha Serrano de Baeza, the current owners.

The main part of the Hacienda, built in the colonial style popular in this part of the country, began in 1722 and was completed five years later. The second floor in neoclassical style was built at the end of the 19th century.



  • 1569 By order of the Crown of Spain, Francisco Merodio de Velasco receives approximately 22,000 hectares of fertile land for the purpose of raising farm animals and agriculture.
  • 1606 Francisco’s descendants sell the property to Diego del Águila.
  • 1695 On the death of Gabriel del Águila, his wife, Francisca de Figueroa, remarries Juan González, who leaves the lands to the Carmelite Order after her death.
  • 1728 Work begins on the construction of the Hacienda and they call it Hacienda El Carmen de Miraflores.
  • 1856 Prior Joaquín de San Alberto cedes part of the lands to Rafael I. Tapia, who threatens the Prior’s possessions due to the new Reform Laws implemented by President Juárez; however, these are annulled by a Governor’s decree and the land is provided to Florentino Cuervo.
  • 1863 Nicolasa sells the property to Luciano Gómez Remero and it is inherited by Luis L. Corcuera Gómez.
  • 1940 Rafael L. Corcuera Schaffino.
  • 1953 Rafael Schaffino sells the farm to Abelardo Buenrostro.
  • 1956 Buenrostro sells the farm to Manuel González Albuerna
  • 1959 Albuerna sells the property to Pablo Serrano Estrada, who two years later sells it to his son-in-law, Dr. Joaquín Baeza del Monte and his wife Martha Serrano Zermeño de Baeza, who restored the Hacienda to its current glory.



Currently, the Hacienda cultivates sugar cane, corn, wheat and some citrus orchards as a small greenhouse for vegetables for the internal consumption of the hotel. Originally, agave, sugar cane, corn, fruits and some grazing were cultivated.


The composition of the Hacienda is in the austere colonial style characteristic of the time in which it was built. Initial work on the building began in 1722 and was completed five years later. A second neoclassical section of the hacienda was completed in the late 19th century. This part used construction materials common to the area, basically adobe, brick, quarry stone and rocks. Other materials such as mesquite, pine and cedar wood came from the hills of Tequila and Ameca.

Metal works corresponding to the 19th century originated in the Lagos de Moreno area. The clay and ceramic floors and tiles were made by hand.



The current furniture is the result of a collection that spans many eras, styles and origins. The carpentry is fine and rustic; Much of it is fine toe and unique hardware. Anonymous paintings from the colonial era and decorative watercolors of different dimensions and styles cover the walls.

The stone sculptures date from the 18th and 19th centuries.

The various decorative objects found in the Hacienda were almost all acquired in Mexico. Many European candles date from the late 19th century. There are pre-Hispanic pieces native to the area. Many of the curtains and bedspreads were made by hand.

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